PopUp News

3 Ways to Measure the Success of your Pop-up Event

There are many ways to determine the success or failure of a pop-up event. Of course, many times the main motivation is to sell and create brand awareness. Profit is obviously a key way to measure the success of a pop up event but there are a number of different factors on how you can determine if your pop-up event was a success.


Creating brand awareness should be a key factor in your pop-up event. By interacting with your customer or potential customer, it will help you get the ball rolling. If you give your potential customers a reason to talk positively about your brand, that will drive brand awareness and can get you even more customers and increase sales.

Social Media

Social media is a great way to measure the success of your event. While you are marketing your event, it is a good idea to think of a creative hashtag. With a unique hashtag, it can get people talking about your event which is often a great way to see how your event is doing from social media. If there are a lot of people talking positively about your event with your hashtag, that can be a good way to measure of how your marketing worked.

Discount Codes

If you are selling a product, it wouldn’t be a bad idea to give out a discount code to increase your sales. You can then see how many people are interested in your event based on how many people are using the discount codes if they are purchasing your item online.