3 Mistakes to Avoid Planning a Pop-up Event
Planning a promotional event can be an exciting time, but there are a number of factors you have to consider. It is all in the details when it comes to these events. Avoid these mistakes when you are planning your experiential marketing experience.
Give yourself Time
Creating an effective campaign takes time. If you don’t give yourself enough time to prepare, things will likely not run as smoothly as you would like it to. You should give yourself time to invest in supplies, finding and training the staff, and promoting your event.
Properly Train your Staff
Finding the right people for your staff can often times be a difficult challenge. You want people who know what you are promoting inside and out. Your staff should consist of people who know what is required of them to do and you should let them know what your goals are for the event. You sometimes see poorly trained staff at marketing campaigns because you did not have enough time to go over what you would like to accomplish so make sure you give yourself enough time to properly train your staff.
It is important to set goals for your event. Make sure your goal is measurable and specific. Include numbers, but don’t limit yourself to specific sales numbers. A goal can also be something like consumers participating in the activation and having a great time.
Premier Pop Ups is your full service partner for everything pop up related. From finding or listing your space for an event, to finding support staff, models, and day of coordination, Premier Pop Ups will work with you every step of the way to ensure your event takes off as planned and on budget. With offices in New York, NY and Los Angeles, CA we provide our clients with a level of comfort, trust and reliability that’s hard to find in this industry today.